Spread it!
I have just heard Kevin Roberts, Worldwide CEO of Saatchi & Saatchi speak at the National Speakers Australian Convention in Melbourne. Kevin, well known for his Lovemarks talked about people’s need to be emotionally connected. He said; “Emotional thinking leads to actions, while rational thinking leads to solutions. Right now we need to inspire people to do great things in order to get the economies moving in the ‘right’direction. We need the ‘unreasonable power of creativity’ and we need revelations.”
I believe we need more Eureka moments for ourselves and businesses. Ideas are important, however it will be insights that will lead to revelations and revolutionary change in the way we think and behave.
